GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. There are various popular social media platforms in Asia. How Will Social Network Usage Change in Asia-Pacific in 2022? But fear not! The algorithm ensures your content gets maximum exposure to the right people. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. User-generated content is a Powerful Key to Brand Building, 7. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Use Ask Statista Research Service. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. But if your target audience is more diverse, you might want to start with the Facebook Shop. It requires dedication, planning, execution, and a genuine level of care. Are you interested in testing our business solutions? G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. Business owners often go where their customers are. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. Social media market share Asia 2022, by platform. Social media statistics for Thailand in 2022. What's new and trending on the blog? Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. The majority of these (445 million/99.5%) access social media via their mobile phones. We are happy to help. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! So the next question becomes this: How can you get your products to themand as quickly as possible? Comparatively, LinkedIn accounted for 0.63 . A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. . If you are an admin, please authenticate by logging in again. QQ has various additional features, including games, music, and a news feed. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Check out the top stories in our Weekly Recap This is according to Hootsuite's report. Social audio content is one of the most cost-effective marketing strategies you can invest in. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Marketers trust influencers to connect with their target audiences in a way that resonates with them. We also examine user trends among the major international platforms and those in China. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Register in seconds and access exclusive features. 89.3% of the entire South Korean population are social media users. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . February 28, 2022. 3), and WeChat (No. Ready to level up your brand's social media game in Asia? By May 2022, Clubhouse saw over 680,000 monthly downloads. Many Filipinos use it to gather news and current events. Clicking on the following button will update the content below. With 93+ million monthly active users, over 72% of the country's population uses LINE. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. 01 Mar 2023. Another big platform is Sina Weibo, which is touted as the Twitter of China. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Social media is widely used throughout the APAC region. Euro Freelancers. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. (February 28, 2022). As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. LINE is Japan's most popular social media platform. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. In-depth analysis, benchmarks and shorter spotlights on digital trends. Feeling the need for speed in your video content marketing strategy? Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Weve scoured the web and compi https://t.co/0DyxFuJnYn. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. Access to this and all other statistics on 80,000 topics from, Show sources information Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. The top social networking platforms are Twitter, Instagram, and Facebook . In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. Lets dig a bit deeper into the data to find out. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. Twitter has 45 million monthly active users, or 36% of the population. So why not give it a try for your brand? Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Turning customers into advocates isnt always easy. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. Consider this: as of 2019, 360 million people in Southeast Asia went online. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. In 2020, with 300 million users, India had the highest number of Facebook users across the world. However, the number of people using social media is growing even faster. Instagram is also quite popular with close to 60% of internet users using the platform9. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. 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